Cybersecurity company, Entrust, came to our design partner, Mindspace to add a gamification element to their trade shows. The goal was to develop a digital brand experience that drove engagement at the Entrust booth, allowing Entrust employees to connect with conference attendees while creating brand awareness around their products and services.
We developed an interactive, digital, race- themed game, thematically supporting Entrust’s tagline of “Securing a World in Motion.” The game taught attendees about Entrust while providing an opportunity to win a prize. Onlookers could view progress on a large video display, while game participants used individual iPads to play.
Attendees at the Entrust booth signed up for the challenge, where they would be “drivers racing against time.” To win a prize, they needed to correctly answer 10 questions in five minutes or less. Questions were shuffled and pulled from a bank of 50+ in order to provide a different experience for each “driver.” The drivers used iPads to enter their names, answer the game questions and view stats in real-time (e.g., number of questions answered, time remaining). Simultaneously, the separate video monitor displayed these stats on top of racing videos that were timed to each individual’s progress.
The Entrust Cybersecurity Challenge was built to attract and engage trade show attendees, while providing opportunities for Entrust employees to educate and contact them further. Ultimately, the final experience combined multiple moving pieces in order to successfully achieve these goals around attendance, engagement and education.
By listening to our customer, we designed and developed a reusable engaging experience for Entrust. We provided onsite setup and tech support for the first launch of the game. The experience ran flawlessly throughout the four-day trade show, with standards now in place for Entrust to easily replicate setup at future events.